Our Story

As jerky lovers, we always found it odd that Pakistan, a country obsessed with meat in all its forms, had no jerky on the market. That thought lingered with us for a long time until we finally decided to do something about it. The goal was always clear: to make exceptional jerky—the kind we'd want to eat ourselves—and then see if Pakistanis would take to it.          After nearly two years and 60 test batches, we finally nailed our first recipe. We launched shortly after in 2023, and by Allah’s Grace, we’ve only grown since. What started as late night mental math quickly became a growing brand, encouraged by people who, like us, just wanted a proper meaty snack. No compromises, no shortcuts—just really good jerky.